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CORPORATE
PARTNERSHIPS
Yellow Pages, Inc. is a major direct mailing company eager
to partner with companies willing to share distribution costs for catalogs,
flyers, inserts, circulars, etc. The following are other identified
partnership opportunities we are excited to develop with companies.
We understand the value of synergistic partnerships and are willing
to create the best fit for both companies involved.
Trading Advertising
Sharing Costs of Postage
Corporate Sales Force Incentive
Sharing Information-Gathering Costs
Questions?
Again, we anticipate that these opportunities will benefit both companies.
All opportunities are open to further discussion and we invite your
ideas on additional cross promotions or partnering endeavors. The suggestions
above are summary outlines of possible ventures, and we hope to sit
down with marketing executives from other companies to further communicate
and develop these opportunities.
Trading Advertising
- The partnership company runs an ad in its circular for Yellow Pages,
Inc. and Yellow Pages, Inc. lists all of that company's stores throughout
the United States in Yellow Pages' internet directory with enhanced
listings and under multiple categories. Our premium offer is a negotiated
service provided by the partnership company in exchange for a full color
advertisement on the back of our B2B directories.
Our B2B yellow page books have grown to an annual distribution of 600,000
copies. As an independent non-Bell company, the geographic boundaries
do not hinder our view of how business really happens. The "world as
a village" paradigm is an accepted business axiom in the modern world.
Few businesses operate without connections to other companies beyond
their city, county or state boundaries-- where the Bells are constrained,
we excel! Our regional scope allows us to provide a world of untapped
opportunity to our advertisers and partners.
With the change in the technological landscape of contemporary business,
the yellow page industry was forced to change as well. At Yellow Pages,
Inc. we remain a leader in providing an online site where we take over
7 million hits a month on our website! DO NOT FEAR the dot-com meltdown,
the Internet division of Yellow Pages, Inc. has been a profitable company
since its incorporation (and is still in the tougher economic times
today) and is always looking for aggressive marketing opportunities.
We welcome any ideas that create opportunities for our walking hands.
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Sharing Costs of
Postage - Both companies share a business target market.
Yellow Pages, Inc. distributes business to business yellow page books
to various geographic regions in the United States throughout the year.
The partnership company currently markets to this same market. We would
like to discuss how the partnered company is invited to send its circulars
with our books-- decreasing cost of postage, benefiting both companies.
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Corporate Sales Force
Incentives - We offer an incentive to Corporate Sales Forces
for an additional revenue stream by providing a generous percentage
for selling our advertising listings as they deal with their accounts.
Ready to use packets with easy instructions on how to set up, run, and
maintain this successful program are given to partnership companies
to facilitate a seamless adaptation.
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Sharing Information-gathering
Costs - With the same target market, both companies can benefit
from sharing the cost of new business data. We are willing to share
the cost associated in the gathering of this data.
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Questions? CONTACT US |
